Trivia Games as a Part of Gamification
In recent years, trivia games as a part of gamification have become popular little by little, and for good reason. Trivia shows are a fun and engaging way to learn new things and check your knowledge. And they can also be an innovative tool for brands looking for ways to engage with their target audiences.
Let’s explore some of the ways that trivia games can work in marketing, and how brands have exploited it. We will also discuss some of the key considerations to keep in mind when creating a trivia game for your brand.
Why Trivia Games?
Let’s take a closer look at why trivia games are such a strong tool for driving brand awareness and loyalty. There are many reasons why trivia games are well suited to this task:
- They are fun and appealing: Trivia games are enjoyable and can be a great way to spend time. People love testing their intelligence and competing with others. A perfectly designed trivia game can be both challenging and rewarding.
- Drive engagement: Unlike many other forms of content, trivia games can be played multiple times without becoming stale or repetitive. This makes them perfect for driving repeat engagement with your brand.
- Building community: Trivia games can be played alone or with others, but in either case, they build a sense of community. By hosting a trivia game, you can bring people together and create a cult around your brand or campaign.
- Opportunities for customization: Trivia games can be molded in many ways to match your brand and audience. From the types of questions you ask to the design of the game, you have the opportunity to create a unique and memorable experience.
Successful Trivia Game Campaigns
Several trivia-focused campaigns have helped brands to level up their brand awareness and loyalty. Let’s take a look at a few examples:
1. Starbucks Trivia: Starbucks’s “Starbucks For Life” during the holiday season was a huge success, with over 10 million entries. Contestants had to answer trivia questions about Starbucks and win a grand prize of free Starbucks for life.
2. Taco Bell Trivia: Taco Bell launched a trivia game called “Taco Bell Quest.” In this campaign, customers had to visit different Taco Bell locations and answer trivia questions. The game earned over 1 million downloads and 300,000 players.
3. Marriott Trivia: The trivia game was called “Travel Brilliantly”. It challenged players to answer questions about traveling and Marriott’s hotels. It was a big hit, with over 10,000 downloads and 60,000 games played.
Using Trivia Games to Drive Brand Awareness
One of the most successful ways to design a trivia game to promote your brand is by linking the questions to your products, services, or industry. A fashion brand might generate a trivia question related to vogue and fashion history. On the other hand, a cosmetics company might create trivia games focused on beauty and skincare.
By creating a game that is relatable to your brand, you can help to educate your target audience. You can highlight what you do and what makes you different from your competitors. This not only grows brand awareness but also helps to position your brand in the specific industry.
Another cool strategy for driving brand awareness through trivia games is to utilize them to publicize your brand’s personality and values. A restaurant might make a game that tests players’ knowledge of different cuisines from around the world, or a fitness brand might create a game focused on health, lifestyle, and wellness.
By immersing your trivia game with your brand’s tone and perspective, you can create a more engaging and remarkable experience.
Using Trivia Games to Drive Brand Loyalty
Other than creating brand awareness, trivia games can also be a great tool for building brand loyalty. Offering rewards or incentives for playing the game is one of the ways of doing it.
A brand might create a trivia game that gives players/winners discounts or other special offers for correctly answering questions. This helps to build loyalty and connection to the brand.
Another strategy for building brand loyalty using trivia games is to create a community around the game. You might design a game that is only accessible to members of your specific loyalty program.
Gamification has become one of the most effective ways to create brand awareness and loyalty. Tapping into people’s nature to competing trivia games creates excitement that transforms into increased brand recognition and loyalty.
One of the key benefits of trivia games is that they can appeal to a wide audience. Trivia games can suit a variety of interests and skill levels. This makes them a great choice for brands that want to reach a broad audience with their marketing efforts.
By incorporating questions and themes that relate to a brand’s products, services, or mission, trivia games can reinforce a brand’s message and values in a fun and engaging way. This can help to build brand loyalty and trust, as customers see the brand as a reliable source of information and entertainment.
More in real life
One of the most successful examples of trivia games driving brand awareness and loyalty is the popular TV show Jeopardy! For over 30 years, Jeopardy! has been entertaining and engaging audiences with its unique format and challenging questions. The show has become a cultural phenomenon, with fans tuning in every night.
In recent years, Jeopardy! has also become a popular marketing tool for brands looking to increase their exposure and reach new audiences. The show has partnered with a variety of companies to create branded trivia categories and games.
Another example of trivia games driving brand awareness and loyalty is the popular mobile game HQ Trivia. This game debuted in 2017 and quickly became a sensation thanks to its fast-paced, live trivia format and cash prize payouts. HQ Trivia has been successful in building a loyal following of players who tune in every day to test their knowledge and compete for cash prizes.
Many brands have taken notice of HQ Trivia‘s success and have begun creating their own trivia games to engage with their audiences. The cosmetics brand Sephora launched a trivia game called “Beauty Insider Community Trivia” on its website. The game features questions related to Sephora’s products and services. And players can earn points that can be redeemed for discounts and free products.
Besides engaging with audiences and driving brand awareness, trivia games can also be a valuable source of data for brands. By asking about players’ preferences and interests, brands can gain insights into their customers and use this insight to tailor their marketing efforts accordingly.
If you want to find out more about how trivia games as a part of gamification and how it can become part of your marketing effort – get in touch with us.