Swipe-Feedback Forms: How to Improve User Experience
If you’ve ever used a mobile app or website, chances are you’ve been asked to provide feedback on your experience. Traditionally, feedback forms are presented as a series of questions with response options such as “yes” & “no,” or ranking. Recent research has shown that swipe-based feedback forms, where users swipe left or right can offer several advantages.
Simplicity and Intuitiveness of Swipe-Based Feedback Forms
One of the main benefits of swipe-based feedback forms is their simplicity and intuitiveness. Users can quickly and easily swipe left or right to show their level of satisfaction. This is particularly beneficial for mobile devices.
For example, a popular ride-sharing app, Lyft, uses swipe-based feedback. Once a ride has ended, users are presented with a simple feedback form where the user can swipe left or right to indicate their level of satisfaction. This simple feedback form ensures that users can provide feedback intuitively.
Improved Efficiency and User Satisfaction
Research has shown that swipe-based feedback forms can be more efficient and less frustrating for users. This is because swipe-based feedback forms require a lot fewer interactions. This makes the feedback process quicker and easier.
The popular language-learning app, Duolingo, uses swipe-based feedback to gather feedback on its lessons. After completing a lesson, users receive a simple feedback form that asks them to swipe left or right to state their level of satisfaction. This simple and efficient feedback process ensures users can provide feedback on their experience effortlessly. This helps Duolingo improve its lessons and user experience.
In summary, swipe-based feedback forms offer several advantages over traditional binary response forms. They provide a simple and intuitive way for users to provide feedback, and offer more nuanced feedback options. This can be more efficient and less frustrating for users. Brands like Lyft, Instagram, and Duolingo have successfully implemented this type of feedback system to improve user experience. And gather valuable feedback from their users.
So, if you’re looking to improve the user experience of your feedback collection process, consider implementing the swipe-based system. Your users will appreciate the simplicity and ease of use, and you’ll gather valuable feedback to help improve your product. On top of swipe adding gamification to the mix can take user satisfaction to another level.
If you want to learn how Swipe-based feedback can help your business in gathering feedback get in touch with us here.