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The Psychology & Motivation Behind Gamification

Gamification is a technique that uses game design elements in non-game contexts to motivate…

Swipe-Feedback Forms: How to Improve User Experience

If you’ve ever used a mobile app or website, chances are you’ve been asked…

Future-proof Your Customer Feedback Collection

Every organization should have a plan to future-proof its feedback collection process. The future…

Customer Attraction and Retention Through Gamification

How Game Design Elements Drive Positive Customer Behavior Gamification is becoming a popular strategy…

What is Zero-party data?

Brands are at an all-out war for the attention of their target audience. They…

"Issue QR King analytics better understanding my audience and what converts them."

Luke Kidgell,