Hatil wanted to know more about their store visitors.

Hatil

One of the most reputed furniture brands in Bangladesh, Hatil, has more than 72 showrooms all across Bangladesh, India, Canada & united states of America.

Purpose

with a large number of customers visiting their store daily Hatil wanted to create a clear portrait of the customers along with their satisfaction level to gain further business insights.

What Cleinsight did

For Hatil Cleinsight developed a survey form with 7 different outcomes based on the customer’s behavior and purchase decision. The first part of the survey is for the store representative to log customers’ observational data. If the customer purchases a product the form takes the sales representative in one route and if the customer is interested they can take part in a post-purchase survey. At the same time if the customer does not purchase the form can take a separate route where the customer can take part in a short survey and win a 5% discount if they purchase from Hatil. The data is collected and stored based on branches where the admin can run an analysis for various combinations for different branches. There is even an option for customers to participate in the surveys later and send their responses as they seem appropriate. This data gave Hatil insight into its customer base and where it needs to focus and what workforce to allocate based on the visitor group composition along with visit time, to say the least.